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We design custom e-commerce platforms in React and Next.js, integrated with management software, ERP and logistics. Tailored B2B and B2C solutions, scalable and high-performance, with measurable ROI.

Custom e-commerce development is the choice of companies that have outgrown the limits of off-the-shelf platforms and want an online sales platform designed around their own real processes: complex catalogs, differentiated price lists, specific order flows and deep integrations with the systems already in use. Unlike "turnkey" solutions, a custom e-commerce doesn't force you to adapt your business to the software, but adapts the software to the business, ensuring control, scalability and a truly distinctive shopping experience. This path often begins together with a custom ERP management software and relies on custom web APIs to make sales, warehouse and logistics talk to each other within a single ecosystem.
We build custom e-commerce platforms both B2B and B2C, integrated with management software, ERP and logistics systems to synchronize catalog, stock levels, prices and order status in real time. In B2B we manage custom price lists, customer-specific pricing, recurring orders and approval flows; in B2C we craft a smooth, conversion-optimized shopping experience. A stack based on React and Next.js ensures high performance, solid technical SEO and full freedom to evolve, maximizing the return on investment. A concrete example is Conor Shop, the B2B e-commerce built for Agribologna, with direct integration to the company management software.


A custom e-commerce is an online sales platform developed to measure, built starting from the company's concrete needs rather than from the constraints of a standard product. This approach makes it possible to precisely shape the catalog, pricing rules, payment methods, checkout processes and integrations with business systems. The result is a flexible and scalable solution, able to evolve together with the business: every feature responds to a real need and contributes to creating a competitive advantage that is hard for competitors using generalist platforms to replicate. Investing in a tailored e-commerce means achieving measurable results, such as an increased conversion rate, reduced operating costs thanks to automation and higher margins on online sales.


The true value of a custom e-commerce emerges when the platform is perfectly integrated with the management software, ERP and logistics systems. By connecting the e-commerce to business systems it is possible to synchronize catalog, prices, warehouse stock and order status in real time, eliminating manual entry, reducing errors and speeding up fulfillment. Integration with couriers and logistics providers automates shipment generation, tracking and returns management, while the connection with CRM and marketing tools makes it possible to build stronger relationships with customers. This end-to-end orchestration transforms the e-commerce from a simple storefront into a true operational engine, perfectly aligned with the rest of the company's digital infrastructure.


We develop custom e-commerce platforms with a modern technology stack based on React and Next.js, often in a headless and composable architecture. This approach separates the front-end from the back-end, ensuring maximum freedom in designing the user experience and the ability to integrate the best services for payments, search, content management and marketing. Next.js, with server-side rendering and static generation, ensures fast load times, excellent technical SEO and high performance even with extensive catalogs and traffic peaks. The result is a fast e-commerce, well positioned on search engines and able to scale over time, supporting online revenue growth without having to rebuild the platform from scratch with every evolution of the business.


We design online sales platforms built around the company's real processes, not around standard modules. In B2B we manage complex catalogs, customer-specific price lists and differentiated pricing, product configurators, recurring orders and approval flows; in B2C we craft smooth, personalized and conversion-optimized shopping experiences. Every feature stems from a concrete need and contributes to a competitive advantage that is hard to replicate.

We connect the e-commerce to management software, ERP, warehouse and couriers to synchronize catalog, stock levels, prices and order status in real time. The automation of shipments, tracking and returns eliminates manual entry and reduces errors, while integration with CRM and marketing tools strengthens the relationship with customers. The platform thus becomes the operational engine of sales, aligned with the entire corporate digital infrastructure.

The React and Next.js stack, in a headless and composable approach, ensures fast load times, solid technical SEO and architectures ready to scale. Secure payments, data protection and continuous monitoring ensure reliability even during traffic peaks, while the data-driven approach with analytics and A/B testing makes it possible to optimize conversions and margins over time. After launch we support the company with evolutionary maintenance and dedicated support.

Do you want a custom e-commerce integrated with your management software and logistics? Tell us about your needs: the Codebaker team will help you design the online sales platform best suited to your business, scalable and high-performance. Discover how to turn your digital challenges into growth opportunities.