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We develop custom CRMs and apps for sales reps and agents modeled on your sales processes: customer segmentation, pipeline management and integration with company management systems and ERPs.

A custom CRM software does not force you to adapt your way of selling to an off-the-shelf product: it is the customer relationship management platform that adapts to your sales processes. At Codebaker we design tailored CRMs that centralize contact records, leads, deals and sales force activities into a single source of truth, eliminate the per-user license costs of standard CRMs and integrate natively with the management systems and ERPs you already use. The result is a tool that your sales reps actually use, because it speaks the language of your company. The custom CRM stems from our experience in custom software development and is completed with tailored apps for the sales force, to cover the entire sales cycle from the back office to the field. When it is also necessary to manage production, warehouse and the administrative cycle, we integrate the CRM with a tailored custom ERP management system.


The value of a custom CRM lies in its ability to reflect the company's actual sales process. We design pipeline management, deal stages, quotes and activities based on the concrete way your sales reps work, without unnecessary fields and without compromises imposed by the software. At the center we place advanced segmentation of the customer base: by industry, geographic area, revenue, potential or purchasing behavior, so as to direct offers and sales activities toward the most profitable segments. Dashboards and executive reporting make every phase of the funnel measurable, turning sales data scattered across spreadsheets and email inboxes into useful information for decision-making. Every custom CRM is built with attention to data protection and GDPR compliance, because the relationship with the customer is the company's most valuable asset.


The sales force works in the field, often far from the desk and from a stable connection. That is why we develop apps for sales reps and agents designed for real-world use: an always up-to-date product catalog, order collection even offline, complete customer profiles with purchase history, geolocation and visit planning. Every piece of data entered by the agent automatically synchronizes with the company CRM as soon as the network becomes available again, eliminating double data entry and delays between an order collected and an order fulfilled. The apps integrate with price lists, warehouse availability and customer-specific commercial terms, giving the sales rep all the information needed to close the deal at the right moment. Support extends to publishing on the app stores, evolutionary updates and ongoing maintenance.


The CRM is built around your real sales cycle, not the other way around. No superfluous modules or imposed workflows: we include only the features your sales reps need, with a clear interface that reduces adoption time and increases the team's actual use of the tool.

We connect the CRM with ERPs, management systems, e-commerce and marketing automation tools via secure APIs. Contact records, orders, price lists and sales data stay synchronized across all systems, eliminating information silos and double data entry and ensuring every department has consistent, up-to-date data.

Unlike subscription-based CRMs, proprietary software eliminates the license fees that grow with the number of users. The initial investment becomes a company asset that you can evolve over time, with predictable costs and full ownership of the code and the data.